Better Decisions with Smarter Data | MIT Sloan Management Review:
- Accurate – data must be what it says it is with enough precision to drive value. Data quality matters.
- Actionable – data must drive an immediate scalable action in a way that maximizes a business objective like media reach across platforms. Scalable action matters.
- Agile – data must be available in real-time and ready to adapt to the changing business environment. Flexibility matters.
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