Saturday, February 22, 2014

Better Decisions with Smarter Data | MIT Sloan Management Review

Better Decisions with Smarter Data | MIT Sloan Management Review:

  1. Accurate – data must be what it says it is with enough precision to drive value. Data quality matters. 
  2. Actionable – data must drive an immediate scalable action in a way that maximizes a business objective like media reach across platforms. Scalable action matters. 
  3. Agile – data must be available in real-time and ready to adapt to the changing business environment. Flexibility matters.